Home museum and cinema from Elena Burba
Within a new project “Open Day” designer Elena Burba invited journalists to her new showroom.
“Open Day” project was set up in order to give a unique chance to the journalists to have a glance at the most sacramental place – the place where collections are born, the place decorated with paintings and photos inspiring the designer, the place where the interior reflects the mood and preserves the energy of the celebrities coming there… “Open Day” project will let the journalists to be the first to discover new designer collections on the eve of Ukrainian Fashion Week.
On September 19 Elena Burba was the first to invite the guests to “Home museum and cinema from Elena Burba” event. For several consecutive seasons already Elena Burba has been impressing fashion community with her bright collections and creative events easily winning the hearts of new clients.
The journalists could be the first to visit a new showroom of the designer exposing a true museum of previous Elena Burba collections – mood-boards and collages created by the designer for each collection. The designer has also unveiled several secrets of her next Spring-Summer 2014 “Agrochic” collection inspired by the designer’s trip to Italy and reflecting the beauty of the nature. The collection is rich in all natural colors and shades.
During the event the journalists watched a unique amateur short-meter film about the life of the designer and the mother of three children. “I love my work very much – the process of clothes creation from the idea stage till the stage of fabrication. I can spend hours selecting the fabrics and creating the looks. I think I can never be bored about it. Nevertheless, at home I fee myself a caring mom and wife”, - Elena Burba.
This season the designer will take part in several large-scale fashion events at a time. The fist of them – Vogue Fashion Night Out Kyiv will be held in Kyiv on October 4. Immediately after it, on October 10 she will participate in the analogous event Vogue Fashion Night Out Dubai within which the designer will present her Spring-Summer 2014 collection at Dubai Mall, one of the most prestigious shopping centres. “Not for the first time already we are invited to cooperation with the Emirates. We think that our clothes can be demanded in this country and we are interested in this market. That’s why we plan to develop our cooperation and that’s why we are trying our best to prepare for Vogue Fashion Night Out Dubai. Surely, we understand that we are coming to a country with a special culture and traditions, so we have developed several looks exclusively for Dubai fashion show”, - Elena Burba.
On October 12 Elena Burba will present her Spring-Summer 2014 collection within Ukrainian Fashion Week.
During “Home museum and cinema from Elena Burba” event the designer also told the journalists about beauty and style lectures which will be regularly held in the new showroom. “My brand manager Tanya Bogdan and I, we always try to find an approach to each our client, and each our client as a rule becomes a devoted friend of our brand. We don’t limit our communication only to the process of buying clothes. Instead we give advice how to wear and how to combine them. We decided to introduce our clients to each other and to organize a line of events where they would be able to get advice of the leading stylists and professionals of fashion industry. These will be open events in the breakfast-chat format”, - Elena Burba.
At the end of “Home museum and cinema from Elena Burba” event the journalists got special gifts from the designer – Elena Burba T-shirts.
Elena Burba belongs to the generation of young talented Ukrainian designers. The designer had covered an exciting creative way and founded her atelier of womenswear in 2009. She finished her education in the leading European institutes of fashion and design – Central Saint Martins College of Art and Design University of the Arts London and Istituto Marangoni. Since 2011 the designer has been participating in Ukrainian Fashion Week and has been launching capsule collections. Each of these events becomes an important step in the development of ELENA BURBA brand and gives the understanding that the designer has chosen the right way stimulating the desire to follow it in the future.