On September 27, in the heart of Paris, the presentation of the new FROLOV collection took place. In honor of the 5th anniversary of the brand, for the first time the show was moved from Kyiv to Paris - this evening, the LES SUITES boutique completely reincarnated in accordance with the concept of the brand intelligent provocation. The red satin curtains at the entrance and in the windows, the red light on two floors, the projection of the heart on the ceiling and the feeling of heartbeat inside the building. The location for the presentation of the FROLOV S19 and the Parisian brand show was chosen not by chance - LES SUITES became the first international retailer to introduce the FROLOV collection 3 years ago. Photographer of this event was Julia Weber.
The event became a symbiosis of the show and a grand party.
In honor of the fifth anniversary of the collection S19 included all best-sellers of FROLOV, and the main theme was female vitality. The director of the performance was Djanis Bouzyani, director of the Paris Crazy Horse Cabaret. According to his plan, the models, including Crazy Horse and Lido dancers, appeared in the FROLOV shining dresses in the various LES SUITES halls decorated with flowers and branches of trees, as in the Garden of Eden. In the final, each of the models appeared in the showcase under the flashes of searchlights that mimicked the beating of the heart.
The new FROLOV collection included the main themes and details from previous collections: corset dresses, cufflinks, basques, corset belts, crystals embroidery, a game with transparent elements and a nude palette. There were unique evening garments and dresses inspired by the collaborations with world stars (Dua Lipa, Mila Jovovich, Demi Lovato, Rihanna, etc.), as well as a collaboration with the LES SUITES boutique specializing in haute couture dresses.
The presentation also featured five collaborations FROLOV with five Ukrainian artists: Masha Reva, Vlad Ralko, Oksana Levchenya, Love Curly, Masha Shubina. Soon, these collaborations will be presented in a special brand project in Kyiv.