Fashion in the museum
Photo - L’Officiel Ukraine
Contributor – Olena Martynyuk
A unique opportunity to see the couture dresses of the legendary French brand Chloe at the CHLOE COUTURE exhibition!
In Ukraine, exhibitions of world-class devoted to fashion are not so often held. From March 14 to 28, "Couture" dresses of the legendary French brand Chloe "came to Kyiv".
Fashion exhibitions are very popular in the world. In the 1970s, the legendary editor Diane Vriland began this practice at the New York Metropolitan Museum. Now the exhibitions about fashion are the most successful in Metropolitan. Fashion exhibitions are also regularly held in London at the Victoria and Albert Museum and in Paris at the Museum of Decorative Arts at the Louvre. Exhibitions of this kind can be devoted to the creativity of a designer or Fashion House, as well as a specific theme, such as Metropolitan does. Every year, the Costume Institute chooses a topic of the exhibition: in various years it was China, Anglophile, punk, and even religion. The last one was visited by one and a half million people - this made the exhibition more popular than the Treasures of Tutankhamun exhibition that was the most visited exhibition at all times of the museum's existence. The tendency of recent years is own museums of famous Fahion Houses opening. As Yves Saint Laurent did, it opened two museums at once: in Paris and Marrakesh.
Fashion showpieces are exhibited in these days in the National Art Museum of Ukraine, and the queue at the entrance to the museum stands every day. The exhibits, in fact, for the first time left Paris, and negotiations lasted almost a year. Therefore, Kyiv is the first city in the world where you can see these unique things.
The curator of the Ukrainian exhibition was Geraldine-Julie Sommier – the director of Chloe Archive. Thirty Chloe outfits were presented. They were brought in special boxes for transportation, specially made for the length of each dress.
Half of the exhibits made by Karl Lagerfeld (some jackets are even hand-painted). The great designer twice headed this Fashion House - 1963-1983 and 1992-1997.
Outfits of the exhibition are thematically divided: evening dresses, lace garments, and even things with a horse-drawn print, which have now become the talisman of the House. By the way, they first appeared in the collections of Stella McCartney in 2000.
Most things are of the 1980s were presented at the exhibition, especially with musical motifs: a dress with a violin application, a jacket with lapel pockets in the form of a harp, etc.
Among the evening dresses is a model that was created for the red carpet event of the French actress Isabelle Huppert. This was when all actresses decided to wear black in solidarity with the #MeToo movement, and this restrained white dress, embroidered with brilliant paettes, immediately got into the archive.
The exhibition is complemented by a compact catalog where you can read more about each exhibit and find out more about Chloe. By the way, in the hall there is an opportunity to roll over the old issues of the French l'Officiel.
Some of the dresses are accompanied by photographs of eminent photographers who at various times photographed these models. It is interesting to watch how static exhibits look on the model through the prism of the vision of talented artists.
Within the exhibition, there are educational events: lectures and curatorial excursions.