On April 17, the brand ALONOVA introduced the SS19 collection in the format of see now - buy now. The main theme of the presentation was a live stream in the digital era. At Normal Kyiv restaurant, guests were immersed in the online streaming atmosphere due to cameras that show everything happens in the presentation on the screens in "live" mode.
Aesthetics of the female image in the paintings by the Czech artist Alfons Mucha - elements of the Art Nouveau style, soft lines, and smooth outlines inspired the ALONOVA brand to create the SS19 collection. Based on the romantic details, characteristic of the modernist and stylistic peculiarities of the work of Alfons Mucha, the concept of the collection was developed.
Belts and corsets are decorated with embroidery in the form of a feather, geometric shapes, and a block of linen dresses and blouses adorns the embroidery of light and delicate feathers.
Ruffle dresses, blouses, summersets made of lightweight silk texture, sensual and translucent silhouettes of waist skirts, parkas, jackets and trousers of denim, decorated with lurex thread - all this transmits the atmosphere of Art Nouveau style.
The color scheme combines the trendy shades of beige and nude tones, curry color, red, deep blue and black.
Leather outfits include jackets, perforated parkas, corsets, and cycling shorts.