DIGITAL PRESENTATION OF THE RUSLAN BAGINSKIY TSVIT COLLECTION HAUTE COUTURE VOL. 2
Thursday, 10 September 2020
A year ago, the Crillon Hotel in Paris hosted a presentation of Ruslan Baginskiy's debut couture collection of hats. The designer presents the second collection in digital format, without reference to the official fashion calendar. The poetic art project 'TSVIT' is a collaboration of the brand and two talented Ukrainian artists, the photo duo Synchrodogs and stylist Yulia Pelipas.
Couture collection 'TSVIT' - a cultural experiment, the experience of restoring forgotten production technologies, which were considered archaic, and their introduction into the modern system.
Each of the seven products is a homage to Ukrainian culture: a woven straw mask - a rethinking of the cultural codes of the XIX and early XX centuries, when one of the most spectacular jewelry of the bride was a wreath of remnants of the rye harvest; gold jewelry created in collaboration with the Rockah brand. - delving into the history of the Scythians, known for their jewelry skills; A separate source of inspiration for the designer were the works of Volyn weavers - handkerchiefs.
Floral motifs add to the collection of symbolism and connect traditions with the present.
To present the collection in lockdown, the brand is exploring new formats. Couture, a traditionally closed and exclusive genre, is becoming available to everyone in digital reality: an Instagram mask was released, which repeats one of the headdresses - a tiara with flowers made of recycled plastic. The faces of the virtual couture presentation were Irina Sheik, Tina Kunaki, Gisele Oliveira, Sasha Luss, Vera Brezhneva and Yoyo Cao. As of today, the mask is available to all #RBgirls.
Camila CoelhoIrina ShaykKat GrahamNicky HiltonSasha LussTami WilliamsTina KunakeyVera BrezhnevaYoyo Cao