CORNER CONCEPT STORE Presented a Collection of Jewelries by SOVA Jewelry House
On April 1 Corner concept store (9-19 Vozdvyzhenska Str.) hosted a cocktail-presentation of Candy Girl collection by SOVA Jewelry House inspired by Sweet Factory macaroons by Valeriy Sazanovsky. A sweet collaboration of SOVA Jewelry House and Corner concept store is a cooperation of two young but already renowned Ukrainian fashion brands-trendsetters.
Iryna Radeva, ideologist and owner of Corner concept store:
“This season we shift accent to fashion collaborations, so we wave initiated several interesting beginnings: Corner concept store became commercial platform of UFW F/W 14-15 and took active part in the round table dedicated to standards of partnership for Ukrainian buyers. Soon we are going to host the annual Bazaar fashion weekend and, surely, we are very happy about our new partnership with SOVA Jewelry House. It is very important for us to propagate, develop and sell Ukrainian brands. SOVA is also among them: a decent representative of a new Ukrainian fashion industry”.
Iryna Radeva and Valera Topal
For the creation of this original and very trendy collection the jewelers of SOVA have transformed popular delicacies into gorgeous jewelry pieces in white, lemon and pink gold with gems. In some Candy Girl rings macaroon pads are fixed stably, whereas in others they can be rotated making it possible to play with a favorite “delicious” jewelry piece. The collection also presents miniature elegant pendants and earrings.
Yana Buchko, managing partner of SOVA Jewelry House:
“Looking at the sweets by Valeriy Sozanovsky I realized that macaroons are not merely taste pleasure, but visual pleasure as well. So we tried to make this pleasure longer and reflected these French delicacies in gold, maximally reflecting their sweetness and playful spirit. We are glad to cooperate with Corner concept store and I am sure that their clients will be able to pay the tribute to our jewelries”.
Valeriy Sazanovsky, Yana Buchko, Iryna Radeva
During a closed presentation the guests could enjoy a full Candy Girl collection of jewelry pieces which can already be bought in Corner concept store, on vsweetfactory.com and in SOVA brand boutiques.
SOVA is a Ukrainian jewelry brand, a new name in the Kingdom of Style and Beauty. It’s more than fashionable jewelry pieces; the brand also offers care about jewelry “wardrobe” of each lady. SOVA jewelry masters as well as the sellers take the orientation for the individual style of the clients, take into account their needs and offer maximally up-to-date jewelry solutions for minimal expenses.
CORNER CONCEPT STORE is a new place on the cultural map of Kyiv and the official commercial ground for UFW F-W 14/15. The mission of the conceptual boutique is to propagate, to develop, and to sell Ukrainian designers as new creators of Ukrainian contemporary culture.