On November 2, the FASHION EXPERIMENT 01 briefing-cocktail took place in the TSUM space.
Head of Organizing Committee of Ukrainian Fashion Week Iryna Danilevskaya and the Executive Director of the Ukrainian Cultural Fund Yulia Fediv spoke in public. They talked about how the Ukrainian Fashion Week team, with the support of the Ukrainian Cultural Foundation, presented Ukrainian designers in New York and Tokyo during Fashion Week in the format of the presentation-installation FASHION EXPERIMENT 01.
Designers, creative team and journalists were chatting with a glass of champagne and discussing the details of the project.
A holistic approach to the concept of a presentation, carefully designed and embodied art installation, the selection of invited designers and a powerful team of creative partners of the project allowed making a unique product tested in USA and Japan.
FASHION EXPERIMENT 01 presented residents of UFW with SS19 collections – bobkova., DZHUS, FROLOV, Ruslan Baginskiy, the COAT by Katya Silchenko, Valery Kovalska, Yelizavetta Volosovska.
The main message of the project is "Ukrainian fashion is so varied, unpredictable, original that it can not be simply consumed. It must first be explored."
But no less important mission of the project was to unite the domestic representatives of various creative industries, demonstrating their high professional level.