The announce press-conference of the 33rd Ukrainian Fashion Week
The announce press-conference of the 33rd Ukrainian Fashion Week held on September 17 opened the autumn fashion season.
A Founder and the Head of Ukrainian Fashion Week Organizing Committee Iryna Danylevska unveiled the details of Ukrainian Fashion Week program accentuating out-of-the-catwalk activities and projects, the number of which has significantly grown, whereas their formats have developed. One of the basic messages of Iryna Danylevska’s speech was the success of Ukrainian designers internationally and the participation of Ukrainian designers at “The Days of Ukraine in Great Britain” project which will be organized in London at the end of October by Firtash Foundation.
A Founder of Ukrainian Fashion Week Oleksandr Sokolovskiy told about foreign designers coming to participate in Ukrainian Fashion Week this season. He mentioned that there can be traced a significant and pleasant tendency for UFW – more and more foreign designers apply to be in the schedule of Ukrainian Fashion Week.
The General Producer of Ukrainian Fashion Week Volodymyr Nechyporuk traditionally presented the partners, with the support of which Ukrainian Fashion Week is considered to be one of the most stable projects of the national scale. He also attracted the attention of the journalists to ou-of-the-catwalk projects which are aimed to contribute to commercial success of Ukrainian designer brands.
Find below full press-release of the 33rd Ukrainian Fashion Week.
The 33rd Ukrainian Fashion Week
The 33rd Ukrainian Fashion Week will again prove a high reputation of Ukrainian fashion in terms of the country and worldwide. Even more national designers appear on European fashion forums this season, whereas international media display even more vivid interest to fashion processes in Ukraine.
Within the last several months all the country has been witnessing the interest of international fashion community to Ukrainian Fashion Week residents: kamenskakononova, LITKOVSKAYA and BEVZA collections were printed in a special edition of Vogue Italy, namely in Vogue Talents 2013. From now on PODOLYAN brand has been presented in a luxurious concept store Sid Concept (Saudi Arabia). Designer brand Ksenia Schnaider has presented their Fall/Winter 2013-14 collection within Chengdu Fashion Week (China). Designer Victoria Panyukova creating for CYAN brand has presented her collection at MuuseXVogue Talents (Italy) – the annual competition among young creative fashion designers. A renowned British soul-singer Laura Mvula has chosen a BEVZA dress for her performance at Albert Hall (London). The special status of TRANOЇ exposition attracts a special attention to its participants. After the invitation of its founder David Hadida to Ukrainian Fashion Week 7 Ukrainian designers got a chance to present their brands within one of the most prestigious fashion spaces worldwide. This season the exposition will exhibit such brands as AVTANDIL, BEVZA, DS’DRESS by ALONOVA, ELENAREVA, nuBEKh, Valery KOVALSKA.
This season about 20 designers-residents of Ukrainian Fashion Week will participate in diverse fashion projects abroad. Even this extremely short summary brightly speaks for the integration of Ukrainian designer brands into global fashion space.
The 33rd 33-й Ukrainian Fashion Week will be held on October 9-13. Traditionally, it will take place in one of the best art locations in Europe – in the National Cultural-Art and Museum Complex "Mystetskyi Arsenal".
40 fashion shows, 48 designers, more than 17 000 guests, 200 accredited media – here are only the basic data of Ukrainian Fashion Week, which prove the stability and the status of the event.
This season the official program of Ukrainian Fashion Week will be rich in out-of-the-catwalk activities – 15 events of different format, namely art installations, presentations, video-projects, lectures and non-format fashion shows.
5 designers will present their collections within New Names project, whereas the program of Fresh Fashion format can be easily called Fresh Fashion International this season. This time the project initiated to support the “new wave” of designers is supposed to showcase the collections of designers from Great Britain, Kazakhstan, Georgia and Ukraine.
The Days of Ukraine in Great Britain
Ukrainian Fashion Week has become a part of a large-scale culture festival “The Days of Ukraine in Great Britain”. The project was initiated and organized by charity fund FIRTASH FOUNDATION financially supported by Group DF international group of companies. Due to the festival for the first time ever London will see Ukrainian fashion at a close range. On October 18 London fashion community will see a catwalk show of the most renowned Ukrainian designers – Liliya Poutovit, Lilia Litkovskaya, Bibi Bevza and designer duo Natalia Kamenska and Olesia Kononova.
Each of the mentioned designers has repeatedly proven her leadership in the country, as well as demonstrated the high level of Ukrainian fashion representing Ukraine at international fashion events. Each of them was a holder of the highest award of Ukrainian fashion community - Best Fashion Awards.
Chosen to be “the ambassadors of Ukrainian fashion” the designers will not only present their latest collections to the most exigent audience, but will also prove again that a huge potential of Ukraine in the fashion domain is based on the combination of the contemporary and the historic, as well as on the Europeanism with deep ethnic roots. Symbolically, the background pictures for the show will be patterns from Liliya Poustovit’s Spring-Summer 2013 collection, which the designer kindly allowed to use. The show will have a symbolic final: the closing model will follow down the catwalk in a national-style costume. This look will be created by Zinaida Lihacheva, an artist and designer working in ethno-modern style.
“Our ambition is to open Ukraine to the Europeans showing it as a spiritual country with a rich cultural heritage as well as high creative and intellectual potential. “The Days of Ukraine in Great Britain” project is supposed to open Ukraine for the British”, - states the mission of the project Lada Firtash, the Head of FIRTASH FOUNDATION, the Head of “The Days of Ukraine in Great Britain” Organizing Committee.
This season, on the invitation of Ukrainian Fashion Week the shows of the designers will be attended by:
Elena Davidyants – buyer, TSUM (Russia),
Katya Petukhova – fashion-consultant (Russia),
Lisa Kologreeva – editor of Look at me and Wonderize portals (Russia),
Renata Kharkova – senior fashion-editor of ELLE Russia (Russia),
Giulia Pacella – editor of еlle.іt (Italy),
Nathalie Dolivo – grand-reporter of ELLE France and daily Elle (France),
one of the brightest and the most successful fashion-consultants of Europe Guram Gvasalia and several more authoritative representatives of the global fashion community whose format and dates of the visit to Ukrainian Fashion Week is to be précised.
About 10 more international media representatives will visit Ukrainian Fashion Week on their own initiative.
6 countries on Ukrainian Fashion Week catwalk
Each season the program of Ukrainian Fashion Week includes participation of international designers who see the perspectives of the development of their brands in their presenting in Ukraine. More than 20 countries have been already presented on Ukrainian catwalk during 16 years of Ukrainian Fashion Week existence. This time their number will grow. Here is the list of designers-representatives of other countries who are going to present their creations within the 33rd Ukrainian Fashion Week:
Aka Nanitashvili (Georgia)
Katerina Bodrunova for MOKE (Russia)
Atelier L'Artisan (Kazakhstan)
Natalia Kaut (Great Britain)
JJ VALAYA (India)
If most of the designers listed above are new for Ukrainian fashion-space, the come-back of one of the most famous and most successful Georgian designer Avtandil Tskvitnidze (AVTANDIL) to Ukrainian Fashion Week catwalk is a real present for numerous Ukrainian admirers of his talent. UFW will be closed by a show of designer JJ VALAIA (India). JJ VALAIA is a participant of Delhi Fashion Week, the favorite designer of Bollywood stars. The designer whose brand has been functioning for more than 20 years already will present emotional and bright fashion of India to Ukraine. The guests of JJ VALAIA show will see an absolutely different fashion rare for the catwalks of Europe. The designer’s creativity is a tribute to the national traditions, whereas in terms of the world JJ VALAIA is believed to be a true Ambassador of Crystal giant Swarovski due to his exquisite talent to embellish the clothes with internationally-acknowledged crystals.
Traditionally the program of Ukrainian Fashion Week is rich in events of diverse formats. Here are some of them:
16:00 The first day of UFW will be open by the presentation of two art projects: “IN#OUT” installation by Fedor Vozianov and “SENSORIUM” art object by Katja Bereznitsky. The art space will also present “BACKSTAGE” photo project by photographer and journalist Julija Veber. The event joining the worlds of art and fashion worlds will close with a happening from Fedor Vozianov with a show of his pre-fall 2014 collection.
22:00 The first day will finish with an unexpected project from a renowned Ukrainian musician. To support his new music album Oleg Skrypka has created a small menswear collection. This show will join not only the admirers of Skrypka’s music talents but also those who favor his bright and authentic personal style.
14:00 The second day of UFW will start with the opening of “Kasta Beauty” – a new multi-brand concept store which will present Ukrainian and Georgian designers.
17:00 Mystetskyi Arsenal will host a Presentation of a common project by Ukrainian Fashion Week and the Malaysian Embassy. The authors of the project are young talented designers well-known already among fashion professionals and journalists – Yana Chervinska, Dasha Krivokhyzha and Ivan Frolov (three winners of the National Ukrainian Contest among young clothing designers “Look into the Future”.
The morning of October 11 promises to be full of events for the guests of Ukrainian Fashion Week.
12:30 The day will start with a conference on on & off line sales “Is our future online?”. The name of the conference was suggested by Maurizio Ascero, one of the founders of “FABS” online shop of shoes and accessories. So, is this question rhetorical? What are the ways to win more? Do online and offline sales compete? How should designers combine online and offline sales? All these and many other similar questions will be hopefully answered by the guests and participants of the conference.
13:30 Fashion Partner of Ukrainian Fashion Week – “ELLE Ukraine” magazine will present their traditional Fashion Film Festival. ELLE FEST Presentation will advance a bright event – the third ELLE Film Festival – the event which thousands of supporters are looking forward to each year.
14:30 It will be logical to pass from discussions about “the great cinema” to watching the process which is already going on. For the third time already Ukrainian Fashion Week will present Fashion Move On project initiated by a young designer Yuliya Polishchuk. Presentation of Fashion Move On project is the presentation of short metre movies or trailers which became the result of the collaboration of creative personalities from different spheres and which brightly illustrate the mood and the philosophy, the idea and the concept of designer brands.
20:30 The guests and the journalists will attend the presentation of Ksenia SCHNAIDER collection. The spirit of a remarkably light and full of drive brand will be reflected by an unexpected format of a presentation.
13:00 The fourth day of Ukrainian Fashion Week will start with a lecture by Guram Gvasalia – one of the brightest and the most charismatic personalities of European fashion business, an authoritative and demanded specialist in the sphere of consulting, an ideologist of promotion programs for several large brands and some promising young designers. Today Guram is living and working in Paris, using his connections in fashion world in order to support young talented designers as well. Guram gives lectures in the most prestigious educational establishments of the world – European Business School London, London College of Fashion (University of the Arts London), The University of Winchester. For the first time in Ukraine Guram Gvasalia will present his book "Size Zero: A Guide To Spiritual Management" and will give a lecture within Ukrainian Fashion Week.
21:30 At the end of the day the guest will have a chance to see a special project of 1+1 TV-channel – “Fashion Live”. Within the project the media faces of the channel will show a “special collection” – clothes by Ukrainian designers in which popular TV-presenters appear on TV screens in front of a multi-million audience of the channel.
12:00 Beintrend Fashion School is finishing the fourth course of lectures from BFS for bloggers, fashion specialists and journalists within the official schedule of Ukrainian Fashion Week. It’s a pleasure to remark that due to Beintrend Fashion School lectures there happen global positive changes in the quality of internet materials on fashion written by Ukrainian reviewers, and these changes are notices not only by those who follow these materials as readers, but also by fashion professionals. A specially invited lecturer of the final lecture of the course is Renata Kharkova, fashion editor of ELLE-Russia.
14:00 A young designer Lyudmyla Komardina will invite the journalists and the clients of her brand to an unusual presentation of her collection in the format of a fashion lunch.
Showrooms at Ukrainian Fashion Week
This season Ukrainian Fashion Week will also host a renewed showroom, where the designers’ collections will be presented by the most popular retailers of Ukrainian brands – Atelier 1 and The One.
The showrooms will present not only clothes by Ukrainian designers, but designer shoes and accessories as well.
Коммерсантъ Fashion Stream
Traditionally Komersant-Ukraine editorial house presents exclusive on-line project «Коммерсантъ FashionStream». On October 9-13 fashionstream.kommersant.ua page will be broadcasting on-line fashion shows of all the designers-participants of the 33rd Ukrainian Fashion Week.
The page will offer a screen, the schedule of the shows, photo and video archives of the previous shows. The video stream will be commented on-line by a fashion-observer of the editorial house. «Коммерсантъ FashionStream» on-line project fashionstream.kommersant.ua has been functioning since 2010.