The 32nd Ukrainian Fashion Week
A press-conference announcing the 32nd Ukrainian Fashion Week held on February 14 made a good beginning of a new fashion season.
A founder and the Head of UFW Organizing Committee Iryna Danylevska told in detail about the designers-participants of the 32nd Ukrainian Fashion Week, about the most significant out-of-the-catwalk projects of the coming fashion week as well as about the reviews by international guests about the collections by Ukrainian designers and the level of organization of Ukrainian Fashion Week. One of the main points of Danylevska’s speech was a review of special projects and platforms initiated by Ukrainian Fashion Week to help Ukrainian designers in developing European fashion market.
A founder of UFW Oleksandr Sokolovskyi shared information about the dialogue started with governmental structures in order to create special conditions for the development of the national brands. Among the main offered solutions is quotation of the sales areas in the shopping malls and centres exclusively for national brands as well as partial compensation of expenses spent by Ukrainian designers on participation in international expositions abroad.
UFW General Producer Volodymyr Nechyporuk traditionally presented UFW partners due to the support of which Ukrainian Fashion Week has been holding its events for 16 years already, as well as told about the results of his visit to Mercedes-Benz Fashion Week New York.
Find below the official press-release of the 32nd Ukrainian Fashion Week or download its pdf version here:
World about Ukrainian Fashion Week
During its existence Ukrainian Fashion Week has managed to gain its place on international fashion map and in international fashion schedule. Its entire correspondence to European format of prêt-à-porter fashion weeks, 16 years-long stability and first of all the talent of its designers-participants have allowed Ukrainian Fashion Week to position itself as the greatest fashion-event in Eastern Europe. More than 1000 journalists have been covering the events of the main event of Ukrainian fashion. Only within the last four years information about UFW events has appeared in 6000 informative resources of 27 countries-EU members (according to WNU data). Numerous publications in the USA, Russia, Japan, China and other countries prove a vivid interest to fashion processes in Ukraine.
In their reviews international guests pay attention to diverse organizational aspects of Ukrainian Fashion Week and distinguish different designers.
David Hadida – Manager of international exposition TRANOI (Paris) – after a 4 days’ visit to Ukrainian Fashion Week was not only excitedly commenting the designers’ collections and (for the first time ever!) invited 6 of them to take part in the most prestigious world-known fashion exposition but also expressed his certitude that fashion weeks worldwide will be proud to invite Ukrainian designers to present their collections within their schedule.
Federico Poletti – Journalist of Vogue Italy – stated that Ukrainian Fashion Week is well-organized and well-structured, as well as “combines in the right way commercial designers with high creative potential and designers particular for more conceptual design but less commercially successful for the moment”.
All the comments and interviews of international guests of previous season of Ukrainian Fashion Week were presented in daily e-newspaper UFWDaily. Each positive review of such high-level fashion professionals is the next step of Ukrainian fashion towards international fashion space, and Ukrainian designers are proud of a great number of positive remarks about them.
The 32nd Ukrainian Fashion Week
The 32nd Ukrainian Fashion Week planned for March 6-10 will be traditionally hosted by one of the best European art locations, namely museum complex “Mystetskyi Arsenal”. 39 fashion shows, 51 designers, more than 17 000 guests, 200 accredited media, official opening party and 5 special after-parties – that is a short summary of the March Ukrainian Fashion Week in numbers. Apart from that the official schedule of Ukrainian Fashion Week will be rich in catwalk shows of Ukrainian designers in special locations, as well as in large-scale out-of-the-catwalk events on the territory of Mystetskyi Arsenal.
15 designers will present their collections within New Names and Fresh Fashion – projects giving the floor to a “new wave” of Ukrainian fashion.
UFW&ELLE Ukraine present “Retrospective of accessories”
Special fashion projects by Ukrainian designers within Ukrainian Fashion Week have become a good and pleasant tradition already. The 32nd Ukrainian Fashion Week will start with a presentation of a project “Retrospective of Accessories by Ukrainian designers”, a common project by Ukrainian Fashion Week and ELLE Ukraine magazine. The project will present accessories as indispensable element of the collection, accessories as independent fashion object, accessories as a symbol of the designer’s style, accessories as autonomous brand… The planned retrospective of unique works will be the first attempt to accentuate the attention of professionals to the perspectives of accessories’ lines by Ukrainian designer.
Special International Project
The project with CIS designers is worth a special attention. On invitation of Ukrainian Fashion Week the founders of Belarus and Kazakhstan fashion weeks will come to Ukrainian Fashion Week with their designers. On March 9 Ukrainian Fashion Week Organizing Committee will hold a round table, within which these and other Ukrainian and European fashion professionals will discuss the ways to promote CIS designers on European fashion markets. Ukrainian designers will not stand aside and will also tell about their strategies in conquering fashion markets. Buyers and journalists are also invited to take part in the discussion. After the round table fashion community will be able to attend a special catwalk show by Kostya Omelya (Ukraine) and Ainur TURISBEK (Kazakhstan).
Presentation of Fashion Move On Project
On March 8 Ukrainian Fashion Week will present Fashion Move On Project. Last season this project was initiated by a young designer Yuliya Polishchuk. The project was developed to support and stimulate collaboration of designers, film directors, bloggers, models and contemporary artists. Such collaboration often results in trailers or short movies, which brightly and expressively demonstrate the spirit and the philosophy, the idea and the concept of designer brands.
This season the Project will present fashion-videos shot this year, namely: THE INTERACTION by LITKOVSKAYA & ELLE Ukraine, POUSTOVIT brand video, OMELYA atelier teaser, kameskayakononova trailers, kanevskiy video, ARTEMKLIMCHUK “Battle Royale", "Tenia" by Serge Levchenko. Within the project Ukrainian Fashion Week guests will also see a film by Yulia Romanovska about a world Top Model Iryna Kravchenko (Ukraine), as well as exclusive videos by “Viva!” magazine about the work of Ukrainian designers on their collections.
Viva! and UFW present Viva!Photo-fashion project
Within UFW on March 6-10 the guests of the National fashion week will be able to attend “VIVA! Photo-fashion” exposition-competition.The project will present the best photo-stories of VIVA! magazine as well as works of photographers-participants of the competition. The project will cast the light on fashion photos shot in collaboration with Ukrainian designers. The project will present such genres as fashion story, art fashion, fashion- projects casting celebrities, backstage-photo, Ukrainian Fashion Week. All the works exposed within the project will take part in open voting in the internet and on location. The winners will sign Photography Service Contract with VIVA!.
Beintrend Fashion School
The Third Beintrend Fashion School – lectures for bloggers, fashion-specialists and journalists under the aegis of Ukrainian Fashion Week – will finish on March 9-10. This time invited guests-lecturers are Katerina Petukhova (independent expert of fashion market of Russia, CIS and Estern Europe, and a Forbes.ru columnist) and Yevgen Safonov (Editor-in-Chief of The Village Kyiv)
Коммерсантъ Fashion Stream
“Комерсант–Україна” editorial house and Ukrainian Fashion Week present an exclusive on-line project “Коммерсантъ FashionStream”. On March 6-10 fashionstream.kommersant.ua will broadcast on-line all the catwalk shows of the 32nd Ukrainian Fashion Week. The visitors of the page will see the screen, the schedule, photo and video archives of the previous shows. On-line video-stream will be commented by a fashion-observer of the editorial house. fashionstream.kommersant.ua project has been functioning since 2010.
Last season we presented you “a sales map” of three young Ukrainian brands abroad. This season we offer you to have a look at the list of Ukrainian designers and brands whose marketing strategy presupposes participation in the most prestigious globally-acknowledged fashion expositions, namely international expositions WHITE (Milan) and WHO'S NEXT PRET A PORTER PARIS (Paris). Participation in TRANOI exposition will become for Ukrainian designers the next step in conquering international fashion market.
|WHITE (Milan)||WHO'S NEXT PRET A PORTER PARIS||
|BOBKOVA||PRZONSKAYA||DS'Dress by ALONOVA|
|Elena BURENINA||Larisa Lobanova||v o z i a n o v|
|Igor Kikot||Olena Dats`|
|PRZONSKAYA||Nai lu-na by Anastasiya Ivanova|
|v o z i a n o v|
|Nai lu-na by Anastasiya Ivanova|