Grand Prix as INTERNATIONAL EXPERIENCE
“INTERNATIONAL EXPERIENCE” – the most important tangible for each finalist who participated in the 2nd International Young Designers Contest, was not only representing themselves, but more importantly the talented youth of their countries. When we spoke with the contestants, that was exactly what they mentioned. Each contestant was going back home, motivated for the next step on their career path as a fashion designers. The one-to-one interviews of the contestants with the Jury was not only their chance to present themselves and their collections to those internationally recognized fashion experts but more importantly, to receive feedback and advice from the Jury experts. That ended up being the most invaluable “piece of luggage” which they would take home with them.
Also, every contestant mentioned the unique experience of collective creativity, when they had to collaborate with another creative minds in their groups during the Fashion Visual Art Residence. The results of collective creativity were really amazing!
Джованні Оттонелло, Яша Жилін
Without a doubt, each finalist of International Young Designers Contest hoped to be named the best of the best and win the Grand Prix of the Contest. But there is only one winner.
The Grand Prix of the International Young Designers Contest is $10,000 US, which consists of a monetary grant for the brand development and a scholarship at IED – Istituto Europeo di Design ― chain of international universities in the area of Fashion, Design, Art, Marketing, Management and Communications (Italy). The contributors of IYDC Grand Prix are Ukrainian Fashion Week, IED – Istituto Europeo di Design and Yelizaveta Yurusheva, businesswoman, the Owner of Fairmont Grant Hotel Kyiv, Riviera House and the founder of the charity foundation “Choosing the future together”.
Last year’s Grand Prix was awarded to a young designer from Estonia, Carol Ott. After winning the 1st International Young Designers Contest, Carol used her prize money to rent a small studio with two other young Estonian designers. They also invested into purchasing a few industrial sewing machines. Carol mentioned that by working on professional equipment, she could produce small ready-to-wear collections of much better quality. She noted that many people are interested in wearing designer clothes and she wants to make that type of clothing affordable to them. Carol also invested a portion of the prize money which she received into the promotion of her start-up brand. Including launching the homepage of her own brand to reach potential clients and presenting her new collection in a few fashion functions as well as in the biggest fashion event in Estonia.
At the beginning of July this year, just a few days prior the event in Kyiv, Carol flew to Italy to take the courses at IED – Istituto Europeo di Design. Carol selected for her scholarship: Fashion Marketing in Milan and Contemporary Art and Architecture in Venice. Carol has promised to share her experiences with us when she finishes her courses.