Ukrainian brand ROUSSIN, with the support of the Ukrainian Cultural Foundation, launches the SAFE FASHION project. Fashion-initiative is dedicated to safe traffic and is an example of social responsibility of the Ukrainian clothing brand. After all, fashion should reflect the existing problems of society and respond to them.
As part of the project, ROUSSIN will create 3,000 designer backpacks with reflective elements. The brand will provide backpacks free of charge to children of primary school age in the city of Smila, Cherkasy region. This will help reduce the risk of accidents involving pedestrians by 6.5 times. The choice of geography is not accidental, because it was in Smila that the sisters Seraphima and Sofia Rusynovych, the founders of ROUSSIN, spent their childhood.
In the fall of 2020, Traffic Safety Week will be organized in the city of Smila. The brand team will hold a series of thematic meetings with students in 15 schools in the city.
In addition, residents of Ukrainian Fashion Week aim to create a movement STREET ROUSSIN, dedicated to road culture and the promotion of reflective clothing in society. The brand emphasizes: "Reflective clothing is not a stereotypical attribute, but a modern necessity for everyone!".