2022 is the year of the 25th anniversary of Ukrainian Fashion Week.
Founded in 1997, Ukrainian Fashion Week became the first Fashion Week not only in the post-Soviet area but throughout Central Europe.
This year, Ukrainian Fashion Week celebrates its 25th jubilee. A series of events of the anniversary year will start a new season of fashion shows FW22-23, which will take place in a phygital format from 3 to 6 February.
This season is a special one as it is the fiftieth in the history of UFW. Throughout this time, more than 1,600 shows and presentations of the collections of more than 400 brands took place as part of Fashion Week.
“25 years of Ukrainian Fashion Week is not just a 25-year old history of the one company. This is the story of Ukrainian designers, who were once united by our idea to make our country fashionable. To create a new industry in the country, which is important both for the country’s economy and for the development of the culture. An industry that represents Ukraine to the world as a country of talented people, new technologies, constructive partnership.
Today, our priorities are sustainability, digitalisation, diversity and inclusiveness. The Ukrainian and world fashion industries are currently being built on them,” comments Iryna Danylevska, the CEO of Ukrainian Fashion Week.
Traditionally, the New Generation of Fashion program will be presented on a particular day of UFW FW22-23, within it will be held fashion shows of designers-participants of the platforms New Names and Fresh Fashion, as well as graduate shows of private Ukrainian fashion schools.
Everyone will be able to become a guest of the fashion shows due to the online broadcast on the MEGOGO media service and UFW digital platforms.
Representatives of the media, buyers, brand customers and influencers will be invited to attend Fashion Week and get acquainted with the collections of designers offline, adhering to the quarantine restrictions.
#Media partners of UFW FW22-23
VOGUE UA – general media partner
JetSetter.ua — media partner
NV – informational partner
Tochka.net — Internet-partner
#Partners of UFW FW22-23
IQOS – official partner
Epson – official partner
ABSOLUTE yachts in Ukraine – official partner
SOLO for diamonds – partner
MEGOGO — partner
DIM – partner
MILLENNIUM – partner of UFW online platforms
RIVIERA HOUSE – official hotel
Kronenbourg 1664 – sponsor
WATSONS – backstage partner
BRAUN – partner
DREAMEAT – partner
Latinium – partner
Syto-Pyano – partner
Zinteco – technical partner
ENKI CONSTRUCTION – partner
VOCE Models Management – partner
Nova poshta – partner
Health and Food Kyiv – partner