IYDC-2019: THE LECTURE «THE SHAPE OF COLOR» BY GIOVANNI OTTONELLO
Tuesday, 02 July 2019
On July 6, an open lecture on "The shape of color" on the fashion design and visual arts will be held at the Aloft Kiev Hotel in the framework of the International Young Designers Contest-2019.
International Young Designer Contest actively promotes the networking and sharing of ideas among young talents not restricted to the finalists. The organizing committee invites young people, who are interested in creative spheres for their future career development.
The lecturer - Giovanni Ottonello, Professor, Creative Director of IED - Istituto Europeo di Design (July 6 at 16:00, location: Aloft Kyiv, IYDC official hotel).
Color is a form of nonverbal communication. It is not a static energy and its meaning can change from one day to the next with any individual - it all depends on what energy they are expressing at that point in time. They carry codes, taboos and prejudices. Colors are an essential part of our existence, they surround us, and we prefer one of them instead of another. In each culture, we find different meanings of color that arise from traditions and legends over thousands of years. Clothing, for example, has a color code that classifies groups, individuals and societies as a whole.
The lecture is free of charge; everyone can visit it by registering through the link.