Action: Sustainable Fashion: DevoHome
Ukrainian Fashion Week presents the fourth story of Action: Sustainable Fashion – DevoHome.
Hemp fabrics are very popular material among both brands and consumers. The process of growing, processing and further use of hemp raw materials are ethical for the environment and people. That is why sustainable manufacturers are increasingly using this fabric to create clothing. Moreover, the high quality and environmental properties of this material are in great demand today.
The process of working with hemp as a raw material for the manufacture of textiles is still quite expensive and complex. However, Ukraine has a chance to work in this direction of the textile industry due to favorable conditions and traditions.
The hemp clothing and home textile brand DevoHome is restoring the ecosystem of identity, focusing on innovations and rethinking of Ukrainian traditions.
For seven years the brand’s team has supported the 12th and 14th goals of the United Nations development program (responsible consumption and conservation of marine ecosystems).
"We are the first in the world to develop and offer innovative fur based on non-woven hemp fiber as a substitute for natural and eco-fur," said the brand's founder Oksana Devo.
The innovative HempFur material replaces animal and synthetic fur and is suitable for sewing hemp coats.
Hemp fiber is a durable biodegradable material, grows without herbicides and pesticides, is resistant to pests, quickly absorbs and releases moisture, hypoallergenic; provides excellent temperature regulation and air circulation.
The brand also produces natural hemp insulation, which is used for coats, jackets and vests as a replacement for down and synthetics, which is commonly used in the mass market.
DevoHome emphasizes that when creating its product, the team treats all production stages responsibly, not killing nature, but restoring the traditional Ukrainian production of hemp textiles.
Video story of the brand: