Action: Sustainable Fashion: Bevza
Ukrainian Fashion Week presents the third story of Action: Sustainable Fashion - Bevza.
Sustainable development of fashion includes many aspects and is a process of continuous improvement. Accumulating work experience, designers, inspired by the philosophy of sustainability, are constantly finding innovative solutions to create their collections. Today, the practice of using completely environmentally friendly materials is a real challenge for fashion brands, due to the high price and relatively small selection of fabrics on the market. However, the gradual transformation of the brand in this direction is an integral part of the process of creating a responsible future for the industry.
Bevza creates the new values of beauty as the future of sustainability.
Sustainability is one of the vital values at Bevza. The brand believes that fashion should not cost the earth. While thriving to transition into a fully sustainable design practice, the new collection consists of a number of pieces that combine style, elegance and ethical consumption.
BEVZA was established in 2006 by Svitlana Bevza. The core design aesthetic of the brand is manifested through clean simple silhouettes. The collection reflects a sense of timeless elegance, focusing on fine fabrics and the perfect fit. The main tenant of beauty for BEVZA– is simplicity and sustainability.
Today Bevza is one of the most recognizable names in the world of the Ukrainian fashion industry, as well as one of the most successful Ukrainian brands.
In 2018, the brand's team created the FW19 collection, which includes today's well-known puffy nylon coats printed with animal skins and pieced together in strips to create the illusion of fur. They have become an alternative to fur coats. First, Bevza puffy jackets offered an ironic look at the culture of fur consumption. Second, things are made from environmentally friendly materials such as viscose and recycled polyester. And to create prints, the brand team used non-toxic dyes.
In the FW20 collection, which was presented at New York Fashion Week, the designer used innovative textures from recycled materials. Knitted dresses and tops are made of polyester made from ocean plastic, while other outfits are made of recycled denim.
All knitwear of the collection ICEA certificated, as well as RCS100. Advances in the textile industry have made it possible to achieve the highest quality products. Therefore, the mission declared by the Bevza brand - to create a future of conscious consumption with new values of beauty - is more realistic than ever.
Video story of the brand:
The project is held by the support of the Ukrainian Cultural Foundation.