5 UKRAINIAN DESIGNERS AND PRESENTATION OF THE NEW UFW PROJECT AT LONDON FASHION WEEK
Thursday, 17 September 2020
An online presentation of the project Ukraine is the Center of My Universe will take place on September 21 at 9.30 pm in the official schedule of London Fashion Week, which will take place from October 17 to 22.
Ukraine is the Center of My Universe is a new cultural movement, the purpose of which is to present Ukrainian creative industries to the world during the most famous outstanding events.
For the first time, designers will be presented virtually in the format of an online party stream.
The project presents 5 Ukrainian designers within LFW - LITKOVSKAYA, FROLOV, ARTEMKLIMCHUK, DZHUS, PRZHONSKAYA, as well as collaborations of the project with Ukrainian creative industries - illustrators, photographers, artists and musicians.
The project is implemented by the Ukrainian Fashion Week team, with the support of the Ukrainian Cultural Foundation.
Ukraine is the Center of My Universe is a 3D world, the headquarters of which is embodied in the format of a vinyl record store. The store has a secret door leading to the showroom of Ukrainian designers.
Ukraine is the Center of My Universe - a place where unique personalities meet, which are part of the dynamic evolutionary process of creating a modern image of creative Ukraine. Here they exchange ideas, experiences to create something new together. The space reflects the multidisciplinarity of the concept and combines music, visual and fashion media.
The creative community manifests itself in different areas: fashion, digital art, music, sound experiments, photography, video, art and graphics, text works. With the development of the project, these modern media will fill Ukraine is the Center of My Universe.
The project was first presented during Ukrainian Fashion Week NoSS.
You can find out how the presentation took place in Ukraine from the video teaser of the project at the link:
The identity of Ukraine is the Center of My Universe was developed by the British branding agency Foxall Studio. Creative project director - Janis Nedopas, project manager - Alexandra Dimitrievich.
Shortly after the presentation at London Fashion Week, the project will be open to the world. To not miss the official lunch of the project, follow the news update on the official Instagram page @ukruniverse.