Ukrainian Fashion Week

MALVA FLOREA FW22-23

MALVA FLOREA FW22-23

Ignorance of the laws of physics, visual contravention of the architectonical principles, when all the forms seem soft, unsustainable, falling or spreading in different directions – these details define the architecture style of unsurpassed Zaha Hadid. In synergy with the city of tomorrow – Dubai – unwittingly find yourself in the future where the futurism rules the reality. The works of Zaha in the center of future surrounded by the sand dunes have inspires brand MALVA FLOREA for the creation of the new collection, which purpose is to find self-identification in the clothes.  

The collection has become a dare for Malva Verbytska: ruin the stereotypical and banal forms, relocate Zaha’s architectural solutions on the fabric to create new, complex in respect of design clothes. Inspired by the symbolical and majestic constructions of Zaha in Dubai, she desires to call similar fillings in everyone who will take a look at the new line of MALVA FLOREA. The unique and original silhouettes momentarily attract one’s eye – ordinary takes a back seat. It is intellectual clothes of the new time that is balancing between contemporary, classical art on the one hand, and sartorial mastery, quality, functionality on the other. 

In this season the designer Malva Verbytska uses richer palette of color: predominate ochre, sapphire, dark orange, milk and black, which are diluted by the elements with tint of aged gold. it is worth mentioning a one-of-a-kind author’s print which was influenced by picturesque clouds hovering over the creations of Zaha Hadid. The samples of the collection are totally made by hand, their design and textures repeat architectural reports of the Dubai buildings, and silhouettes transmit complex geometric shapes and divisions. The line is completed by oversize trenches and coats-transformers of the sophisticated forms, asymmetric pants, indispensable elements of the wardrobe – tops, and also skirts and dresses of extraordinary silhouettes. A special tribute of the collection is paid to the pantsuits that can please with its ideal fit. The materials: silk and wool; linen and raincoat fabric; chiffon and crepe; cotton and knitwear.