The first sasha.kanevski collection was presented in 2005. Since 2006 till 2009 the designer had been creating sportive collections for CHAPURIN Fashion House (Moscow), had been creating stage costumes for Esthetic Education music band as their stylist. After the triumph at the first contest of Harpers Bazaar magazine – Ukraine Bazaar Fashion Forward – Kanevski got the chance to show his sketches to the editors of the American Harpers Bazaar – Ann Monoki and Anamaria Wilson, who made their corrections but still highly appraised the collection, which was later presented within Ukrainian Fashion Weeк.
In 2011 the designer launched his second democratic line SASHA KANI uniform – calling his collections 'uniform' the designer created multifunctional simple casual clothes.
Together with iStore the designer creates collections of accessories for Apple products. (All together there were launched 3 sizes of phone bags and a transformer bag).
In 2012 Sasha Kanevski name was listed among 'Top 7 European designers to pay attention in 2012' by American on-line magazine 'Refinery29'.
Sasha makes a huge accent on natural fabrics of the finest quality – cotton and linen. He masterly combines sophisticated cut and light silhouette, harmoniously plaiting inside the most incredible ideas for his new collections. The designer stands on the idea that clothes must be comfortable. One of the first 'new generation' designers – that's how Sasha Kanevski is called.