GUDU is a Georgian-Ukrainian label of women’s wear founded in 2015 by Lasha Mdinaradze.
Lasha collaborated with such Georgian labels as Matériel by GUDU і UGLY (You Gotta Love Yourself), and won the “Be Next” contest for young fashion designers.
The designer preferes complicated constructions, and combinations of female masculine characters in his collections. Playing with oversize silhouettes he creates feminine comfortable casual outfits. Every item created by the label is an art object and doesn’t need any accessories.
Main customer of GUDU is a confident woman who lives in the fast pace of megalopolis life but always stays good-looking.