Katja Bereznitsky started her brand in 2010 and since then she is in constant search for new silhouettes that might transform traditional vision of women's beauty and style. Katja Bereznitsky' approach is not about entering the mass production realm, it is rather vice versa – her clothes are filled with values of individuality and uniqueness. Every single piece with Katja's name on label, is almost totally hand-crafted, following classical technologies. This niche approach was defined by VOGUE as 'designer outside the system' and L'OFFICIELE marked it as 'best positioning'.
Creating her collections, Katja embodies her visions as unified aesthetical expression, as if she is working on art-project. Thus her every collection dedicated to certain theme that became an inspiration.
Katja Bereznitsky brand development strategy is focused on positioning in 'demi couture' segment and individual approach to clients service. Connoisseur of katja bereznitsky clothes is a person who values direct contact with the designer and is excited about the opportunity to observe the creation process.