The brand “Darja Donezz” was founded in 2013. The idea to start her own fashion brand came from Darja’s childhood dream, and that has shaped the sentimentality, airiness and melancholy inherent in her collections.
“Darja Donezz” is also one of few Ukrainian brands that works towards sustainable Eco-Fashion by working with only natural fibres and producing dresses in the seamless Nuno felting technique. Pieces are made of sustainable environmentally friendly materials like merino wool and natural silk.
In her collections Darja Donezz embodies a reality full of tenderness and a reality that rejects minimalism, with severity of lines and graphics. The brand uses all shades of colours and strives to find new design elements. These fashion pieces are created for women who aim to express themselves through clothes and see themselves as being a part of the brand’s style.
The DNA of the brand: loose-fit dresses, flying silk fabrics, an abundance of decorative elements as well unique designer prints and patterns.
The brand concept: Each collection is a manifesto of femininity, sensuality and romanticism. Clothes are like an impulse that require a release. There is no “must have”, only “I want it”.