Olga Alonova is a Ukrainian designer, who has been developing collections for her lines since 2003. The history started with DS FURS collections of fur and leather outerwear.

In 2005 a DS FURS collection was presented within Ukrainian Fashion Week, whereas since 2006 DS FURS collections have been presented in Kyiv, Kharkiv and Dnipropetrovsk boutiques.

In 2009 the designer launched her ready-to-wear line – DS DRESS. Olga started to work with textile.

The designer states that she creates clothes which embellish people, which make them happy and self-confident.

At the same time the designer create kidswear collections, fur toys and household collections DS BABY and DS HOME.

Starting from the end of 2013 Olga decides to merge together all her lines and to start a new history under a new label – ALONOVA. Each year the designer participates in international exhibitions in Paris – TRANOI Montaigne, TRANOI Preview and TRANOI Carrousel du Louvre. The designer's brand is a resident of seasonal sessions of Ukrainian Fashion Week. Since 2014 the designer has been working on the basis of exclusive contract with AMF Showroom LONDON, which will represent the interests of the brand on international arena.

To describe the style of the designer's collections mass media representatives often use such expressions as expensive high-quality chic, modern fashion classics, elegance combined with creativity.
Today the designer owns an up-to-date showroom in the center of Kyiv, as well as a laboratory-workshop for creation and fabrication of collections.

The masters of the studio use fabrics of globally renowned producers from Italy, France, Spain and Switzerland.